Etienne Ca basketball player turning into a millionaire on TikTok

Etienne Ca TikTok: Ending his professional basketball career at the age of 24, Etienne Ca is a hit on social networks with his vox pops.

The career of a high-level athlete sometimes depends on a few things and the hope that Etienne Ca clung to ended up vanishing last month. The interior of Antibes (Pro B) dragged for several years a damaged wrist, weakened by the rupture of a ligament. He had gone through the operation box in February 2020 and believed he had gained ten years of respite, but a shock at the start of the season woke up the pain, to the point of making it “unbearable”, as he puts it. There was “not much more to do”, the doctors told him, except for a new “rather heavy” intervention which consisted of removing part of his joint and which would have made his wrist “ completely fixed. Reluctantly and with two years left on his contract with the Sharks, Ca therefore decided to quit.

But he didn’t have time to be brooding: three weeks ago, he settled down in Paris to devote himself full-time to his new life as an influencer. The one he had started a little by chance in November 2019, a year and a half after his debut in the elite with Chalon-sur-Saône, by posting on TikTok a video full of self-mockery about his height (2.08 m ). “It made 500,000 views in one day, is still surprised the former basketball player (25 years old today) who quickly got into the game. More than two years later, I have 1.7 million subscribers and I can live off it. This is exceptional. »

Netflix, Puma, and the Paris 2024 Olympics

As a kid, Caused me to produce little videos of his family vacations. He “always liked editing, filming” and he quickly found a way to stand out in the washing machine of the new fashionable social network: vox pops. His quirky questions have made his reputation among 18-30-year-olds, a generation whose codes he masters. They helped him overcome his shyness and gradually opened the doors to a world he did not know: that of paid partnerships, invitations, and branded gifts.

Since the summer of 2020, Ca, alias Detienne on TikTok, has benefited from the services of a manager. He has worked with Netflix, JD Sports, and Puma and promotes the 2024 Paris Olympics. He earns a better living than when he was a basketball player – “between 5,000 and 10,000 € net per month”, compared to 5,000 € in Antibes – and dreams of cinema. This does not prevent him from keeping his head on his shoulders, since he is thinking of resuming his studies in September: “The networks are still quite precarious. A correspondence business school would appeal to me.

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