Two Buck Chuck’s Californian Winemaker, Fred Franzia Has Passed Away. Let’s see Fred Franzia cause of death in detail
How did Fred Franzia die?
On September 13, Fred Franzia, the Californian winemaker, a pioneer in the winemaking sector and creator of Trader Joe’s wine popularly known as Two Buck Chuck, passed away.
Wine Industry Insight, a news aggregator for the beverage industry, reported that the founder and CEO of Bronco Wine Company were 79. The company informed staff on Tuesday that Franzia had passed suddenly at his family’s Denair, California Residence.
In addition to his brother Joseph, sisters Joellen and Catherine, and his five children Renata, Roma, Joseph, Carlo, and Giovanna, Franzia is also survived by 14 grandchildrens.
Scroll down to see Fred Franzia cause of death.
Fred Franzia cause of death
At the age of 79, Fred Franzia passed away quietly at home in the company of family. However, the cause of death has not yet explained.
Medico topics have been trying to reach out to the family and relatives for comment on the incident. So far no responses have been received. We will update the page once enough information is available. More information on Fred Franzia cause of death will be added soon.
History of Bronco Wine company
Ernest Gallo was Franzia’s married uncle and he was born in 1943. He worked in sales for Franzia Brothers Winery, which his parents until they sold it in 1973. He was upset over losing ownership of his family name; ironically, The Wine Group, who had long been his rival on the bottom shelf, now produces the Franzia brand, a well-known low-end wine.
On Christmas Day in 1973, Franzia, his brother Joseph, and their first cousin John Franzia launched the company. The business gained notoriety for its 2002 re-launch of Charles Shaw, also known as “Two Buck Chuck,” an old Napa brand that Bronco had acquired.
It was sold exclusively at Trader Joe’s for $1.99 a bottle and sold nearly 2 million cases in its first year before reaching 5 million cases the following year. Impact Databank, a sister publication of Wine Spectator, now pegs the brand’s current sales at around 1 million cases.
Despite having a similar name, Fred Franzia was unrelated to Franzia, E & J Gallo’s well-known line of boxed wine. The industry pioneer was known for developing the Charles Shaw brand at Trader Joe’s, which offered inexpensive bottles of wine in the $2–$5 price point — often referred to as “Two Buck Chuck.
With a volume of 3.4 million cases in 2021, Bronco Wine Co. would rank as the 13th-largest wine marketer in the United States, according to Impact Databank.
About Fred Franzia
“His family established the Franzia Brothers Winery, but in 1973 they sold the company to Coca-Cola, which led to some tension among the family. Today, boxed wine is the product for which the Franzia name is most recognized, and Fred Franzia and the Bronco Wine Company are no longer associated with the brand.
As a winemaker, Franzia also had to cope with his controversies. He was charged with fraud in 1994 for misrepresenting the grape varietals on his wine labels, and a judge sentenced him to five years of forced resignation as president of Bronco. He also fought for laxer wine labeling regulations over time.
Fred has been secretive about his health concerns, and we appreciate all your support during this time. Renata would like to share a quote from her father, “We are waging a good fight, and in the end, we all have an expiry date.”
Franzia was renowned for his support of affordable wine and his view that the industry relied far too heavily on exclusivity and high prices. According to the corporate letter published today, Fred Franzia famously responded, “They’re overcharging for the water,” when asked how Bronco Wine Company can sell wine for less than a bottle of water. Don’t you get it? ”
Fred Franzia Wine Business
According to Wine Business Monthly, Bronco produces an estimated 9 million cases of wine annually, making it the seventh-largest wine producer in the US today. Bronco specializes in brands that you might not realize is Bronco, such as Crane Lake, Forest Glen, and Salmon Creek. But in recent years, it has taken a step upmarket by acquiring names like Rosenblum, Balletto, and Carmenet.
Franzia was a supply chain prodigy. The cheapest paper, glass, and ink are all used by Two Buck Chuck. Back when it wasn’t cool, he was sustainable. Many of the vineyards were owned by him; occasionally, Two Buck Chuck is a wine from a single vineyard. He doesn’t spend any money on sales and marketing because it is exclusively available at Trader Joe’s. Even now that rising costs have driven Charles Shaw to $3, it’s still the best $3 wine you can buy. Many men in the wine industry wouldn’t be sufficiently proud of that achievement. But Fred Franzia did.
Condolences from his fans
Darren Rovell tweeted,
Fred Franzia, the man behind “Two Buck Chuck” made famous at Trader Joe’s, has passed away. He, not surprisingly, has an incredible life story.
Trug phan tweeted,
Fred Franzia created Trader Joe’s $2 wine (“Two Buck Chuck”).
He comes from a wine family but hated the pretentious industry. Comparing an $80 bottle to his $2 brand, he asked, “Do you get 40x the pleasure?”
It’s now sold 1B+ bottles and makes >$100m/year.
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