Why Did Elise Loehnen Leave Gwyneth Paltrow’s Goop?

why did elise loehnen leave goop

why did elise loehnen leave goop: Gwyneth Paltrow’s Former Chief Operating Officer Speaks Out About Leaving Goop, Claiming That the “Toxic” Wellness Culture Led Her To Punish And Chastise Her Body.

Why Did Elise Loehnen Leave Gwyneth Paltrow’s Goop?

why did elise loehnen leave goop: Elise Loehnen, the company’s chief content officer for the past seven years, has now spoken out about the negative impact of the company’s “toxic” wellness culture.

Fans of Gwyneth Paltrow’s wellness empire will recognize Elise Loehnen, who cohosted The Goop Podcast and made regular appearances on its Netflix show, The Goop Lab, as part of her role as Goop’s chief content officer.

However, after seven years as Goop’s second-in-command, Elise announced her intention to leave the company in October 2020, citing an upcoming book deal and a new podcast pursuit.

However, after seven years as Goop’s second-in-command, Elise announced her intention to leave the company in October 2020, citing an upcoming book deal and a new podcast pursuit.

Despite appearing to be on good terms with Gwyneth and the Goop empire, it now appears that Elise’s departure provided her with a fresh perspective on the industry.

Elise opened up to her Instagram followers on Tuesday in a short video about how years of restrictive diet cleanses at Goop led to her developing an unhealthy and “distorted” relationship with her body.

why did elise loehnen leave goop: She began the video by saying that after leaving Goop, she decided to “forswear any cleansing,” noting that the practice had become detrimental to her health.

“To me, it had become synonymous with dieting and restriction, and I felt like I wasn’t in a healthy relationship with my body, where I was always punishing it [and] trying to bring it under control,” Elise says in the video.

The Pulling the Thread podcast host went on to say that after she abandoned Goop’s restrictive cleansing practices, she went through a complete transformation and began “eating like a teenager.”

“And I’ve been eating like a teenager for two years and enjoying it, to be honest,” she said of her complete 180-degree shift in wellness philosophy.

She went on to say in the caption of the post that allowing herself to eat an unrestricted diet was a healthier option in many ways because it helped her let go of “ideas of what my body should look like as a 42-year-old who has had two kids,” and that during her time at Goop, she developed a “critical and punishing” attitude toward her body and well-being.

“I needed to break a habit of being critical and punishing.” I’m going to chastise myself. “Everything,” she wrote. “I completely stopped weighing myself.”

After speaking with a friend, Elise was reminded that “wellness culture can be toxic,” but she also added that eating an unnourishing diet can be harmful.

“When I was talking with my friend @ellenvoramd on PULLING THE THREAD recently, we discussed diet, and she reminded me that wellness culture can be toxic, AND that eating an abundance of overly processed foods can also be toxic,” she said, reflecting on the realization that both extremes can be problematic.

In the post’s conclusion, Elise revealed that, despite having avoided any kind of restrictive cleanses since leaving Goop, she recently decided to embark on a Kroma Wellness cleanse, but that she has taken an entirely new approach to these practises.

“I thought I’d hate it all, but I decided to do it differently,” she explained. “I didn’t weigh myself before, during, or after, and I went with the version that allows you to eat as many vegetables and proteins as you want.”

She concluded by saying that her newfound love and appreciation for her body resulted from her renewed approach to cleansing and health after leaving Goop.

“I refuse to punish myself with food or keep myself under the weight that my body appears to want to be anymore,” she said. “Fortunately, I don’t have the energy or the interest.” (More importantly, I’ve realized that I adore my body and am grateful that it is mine.) Hopefully, I’ve broken the cycle once and for all.”

According to a source familiar with the situation, despite reports that Elise left Goop to pursue new professional opportunities, the former CCO did not resign from her position.

The source went on to say that shortly before Elise’s departure from Goop was officially confirmed in October 2020, managers at the company were made aware of internal complaints alleging that Elise was sexually harassing employees.

Goop employees are “surprised” by Elise’s recent comments on wellness culture, claiming that she was a “proponent” of cleanses and “pushed forward” on the same practises she condemned in her recent statement.

Elise’s remarks follow years of criticism directed at Goop and its extreme approach to wellness.

Goops replay

In February 2018, the company received harsh criticism after publishing a Q&A with Traci Mann, Ph.D., titled “Busting Diet Myths,” in which she advised Goop readers to “aim for their leanest livable weight.”


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Goop was called out a few months ago for endorsing toxic diet culture after publicizing tips from celebrity trainer Tracy Anderson, who urged readers to “get off gluten and go very low carb” and eat meal replacement bars to lose weight quickly.

Furthermore, the company has been chastised in the past for deceptive marketing, encouraging healthy claims without sufficient evidence.

Goop has been accused of having a toxic work environment, in addition to providing dubious health advice. According to Business Insider, the company lost 140 employees due to layoffs and resignations last fall.

Soon after, former employees claimed that they were paid low wages and were subjected to “fear-based management” and a “‘mean girl’ vibe” at the company. Others specifically targeted the owner, claiming that Gwyneth chose “favourites” in her staff.

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