Dietrich Mateschitz, a co-owner of Red Bull, passed away at the age of 78. The Austrian entrepreneur who struggled with long-term cancer died on 22 October 2022. Let’s see how did Red Bull co-owner die and Dietrich Mateschitz cause of death in detail.
How did Red Bull co-owner die?
Mateschitz has been fighting a serious illness from cancer recently, but Red Bull CEO Helmut Marko has been determined to keep the specifics confidential up until this point.
We are saddened to hear of the death of Dietrich Mateschitz
The co-founder of Red Bull made an unforgettable contribution to F1, and leaves a lasting legacy pic.twitter.com/ZuBxwY5CzS
— Formula 1 (@F1) October 22, 2022
At the Japanese Grand Prix last month, Red Bull driver Max Verstappen won his second consecutive title. This weekend, the team will conclude this season’s constructors’ championship.
Red Bull team principal Christian Horner said, “It is with great sadness that we learned of Dietrich’s death, He was an incredible man and he loved Formula One. We owe him a great deal as a team, and what he would want more than anything is to see his two cars go out in qualifying today. My thoughts are with his family.”
Dietrich Mateschitz cause of death
Dietrich Mateschitz passed away after a longtime battle with cancer. Dietrich died on Saturday at the age of 78 after a serious illness with cancer. Cancer is regarded as the Dietrich Mateschitz cause of death.
The Red Bull Formula One team, which is in the lead for the championship, confirmed his death. Dietrich Mateschitz had a serious illness and he has been fighting the disease for many months. There has always been concern about his health, with reports emerging from Austria in recent weeks.
🇺🇸 Pole for tomorrow! We’ll give our absolute best to try and convert it into a win. But I cannot be fully happy today after learning of the passing of Dietrich Mateschitz. My deepest condolences to his family and friends and to all Red Bull family
— Carlos Sainz (@Carlossainz55) October 23, 2022
Who is Dietrich Mateschitz?
Dietrich Mateschitz rose to fame as the face of the Austrian-Thai company Red Bull, which claims to have sold roughly 10 billion cans of its caffeine and taurine-based beverage in 172 nations worldwide last year. In 1984, Mateschitz began the manufacturer of energy drinks. Twenty years later, he purchased the Jaguar F1 team and changed its identity to Red Bull Racing for the following season.
Mateschitz established sports, media, real estate, and gastronomy empires in addition to aiding the energy drink’s globalization. The Styrian-born entrepreneur developed a global empire on the energy drink Red Bull and was regarded as Austria’s richest man. The Styrian-born businessman created a vast empire around the world.
With Red Bull’s increasing success, Dietrich greatly increased his sports investments, particularly in extreme sports and motorsports. As a result, Red Bull currently owns football clubs, ice hockey teams, and F1 racing teams.
To help racers reach the highest level, Red Bull also has contracts with hundreds of athletes across a variety of sports. The estimated net worth of Mateschitz is 25 billion euros ($24.65 billion). On Forbes’ list of the world’s richest people, he is ranked number 51 as a result.
How did the Red bull co-owner become a billionaire?
The self-made billionaire has a reputation for being an expert marketer. In the 1970s, upon his graduation from Vienna’s University of World Trade, he became a marketing specialist for several businesses.
In 1987, Red Bull was released on the market following the modification of a Thai energy drink recipe and the creation of a marketing strategy.
Sebastian Vettel won Red Bull’s maiden Formula One championship in 2010 before going on to win four straight.
He became familiar with the market for energy and stimulant drinks during his business trips to Asia. These beverages were still utterly unheard of at the time in both Europe and the US. He obtained the authorization to sell such a beverage in Asia in 1983.
A year later, he established Red Bull GmbH with the Thai business family Yoovidhya, owning a 49% stake. The frothy, fizzy, sweet beverage, whose flavor is compared to that of gummy bears, rose and became number 1 in the market. Redbull has a turnover of 7.8 billion euros in 2021 by selling 9.8 billion Red Bull cans throughout the world.
Tributes to Dietrich Mateschitz
Repsol Honda Team tweeted,
A great loss has been felt today with the passing of Red Bull co-founder Mr. Dietrich Mateschitz. HRC and the Repsol Honda Team extend our deepest condolences to those around him. Rest in peace.
Sébastien Ogier posted,
I’m very sad to learn about the passing of Dietrich Mateschitz who was a great visionary and created a business empire and brand that have brought so much to motorsport and sports in general. My thoughts are with his family and friends. Rest in peace
Jean-Éric Vergne posted,
Very sadden to hear the loss of Red Bull founder Dietrich Mateschitz, he has done so much for our sport and in particular for many young drivers- I owe a big part of my career to him… Rip
Sebastian Kurz posted,
“Bad managers are those who only comply.” These are high-paid administrators crammingly trying to survive without preparing for the future. ”
Didi Mateschitz did not attract much attention publicly, interviews were rare – but when they were, they were always pointed & authentic.
I’ve enjoyed the many personal conversations with him all the more because he was always straight forward.
With his death, Austria loses a great promoter of sport, a brave thinker and a great entrepreneur who not only created countless jobs, but above all inspired many with his visions. My deepest condolences to his family, all friends and companions!
Brian Anderson posted,
It’s with a heavy heart tonight we have found out that the founder of Red Bull Mr Dietrich Mateschitz has died. I had the great pleasure over 30 years ago to be sponsored by Red Bull before they were a house hold name internationally .
They sponsored me to ride around Edinburghs Arthur’s seat for 24 hours non stop.
I have always been connected to Red Bull for there support in me many years ago before Formula 1
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